Adobe Analytics

Active

Adobe Analytics is Adobe’s hosted analytics service, sold in packages at individually quoted prices; monthly server calls, the hits sent to Adobe’s collection servers, are one of the pricing factors. It relies on first-party cookies and has no cookieless mode, and data is processed in the US, the UK and Singapore.

Web analytics
Cloud
Based in United States
Checked 17 Sep 2026

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Tracking script

52.0 KB compressed

155.3 KB uncompressed · measured 17 Sep 2026

Heavier than 34 of the 39 other measured scripts. Each line is one tool; hover to see which.

Price

FromOn request

At 100k server callsOn request

Billed by server calls · checked 17 Sep 2026

The vendor publishes no price list by traffic volume; prices are given on request.

All plans and prices →

Privacy and data

Cookies: Used
Data location: US
Self-hosting: No
Source code: Closed

Plans

Free plan: No
Billing unit: Server calls
Sites on entry plan: Not confirmed
Data retention: 25 months

Strengths

Exit links and file downloads can be tracked automatically; with the Web SDK, click collection is on by default and covers both.
Setting the page type to errorPage on 404 pages fills the Pages Not Found report, and an eVar can hold the error code.
Bot rules can apply the IAB International Spiders and Bots List, which Adobe updates monthly, plus up to 500 custom rules by user agent, IP address or IP range in the interface.
IP addresses can be hashed or removed before storage, and Adobe says EMEA customers typically have hashing on by default. An option that sets the last octet to zero makes location data less precise.
Workspace projects can be shared read-only with people who have no Adobe Analytics access, or sent as CSV or PDF files on a schedule.

Watch-outs

Visitor identification relies on first-party cookies such as s_ecid, with the IP address and user agent as a last resort. For browsers that limit cookies, Adobe points to server-side collection or your own device IDs.
Data is processed in the United States, the United Kingdom or Singapore, and the privacy overview names no processing location in the EU.
There is no public price and no free plan, and keeping data longer than 25 months means buying yearly retention extensions.
The recommended setup uses the Web SDK extension in a tag property rather than a pasted snippet, and campaign tracking codes are collected only in the way you configure them.
Alerts arrive by email or SMS, and alerts based on anomaly detection require the Prime package or higher.

Who it suits

Adobe Analytics is Adobe’s digital analytics product for websites and mobile apps, part of the Adobe CX Analytics portfolio. Adobe lists digital marketing managers, web analysts, mobile product managers and SEO and SEM specialists as its audience. There is no free plan, and prices are quoted individually.

Adobe sells it in packages such as Select and Prime, and the quote depends on the number of sites and apps, monthly server calls, features, users, integrations and contract length. Adobe adds that the total cost includes implementation, training and administration.

Reports are built in Analysis Workspace from report suites, and data is kept for 25 months by default. Other Adobe products, such as Target and Audience Manager, connect to it for audience sharing and activation.

Setup

Adobe recommends the Web SDK extension for new customers: add it to a tag property in Adobe Experience Platform Data Collection and place the loader tag on every page, and data travels through Adobe’s Edge Network to Analytics. You can also load the Web SDK library, alloy.js, yourself, use the Adobe Analytics extension or keep the legacy AppMeasurement.js library.

Server-side collection uses the Edge Network API or the Bulk Data Insertion API, and mobile apps use the Mobile SDK. Bot rules are set per report suite under Admin > Report Suites > Edit Settings > General. First-party collection through a CNAME uses the Adobe-managed certificate program, requested through Adobe Customer Care and free for the first 100 CNAMEs.

Single snippet (partly)
First-party proxy
Public API
Data export
Email reports
Slack or webhooks (partly)
Public dashboard

Features

As documented on the vendor’s own pages. “Partly” means the feature has limits or is only on some plans.

Tracking & Reporting

Pageviews & visitors: yes
Live visitor countPartly
Top pages report: yes
Top referrers: yes
UTM campaign trackingPartly
Country & city breakdown: yes
Device, browser, OS: yes
Bounce / engagement: yes
Time on site: yes
Custom events: yes
Goals / conversions: yes
Funnels: yes
Outbound link tracking: yes
File download tracking: yes
404 / error tracking: yes

Pricing & Plans

Unlimited sites on entry planNot confirmed

Privacy & Compliance

Cookieless by default: no
No personal data collected (vendor’s position): no
No consent banner needed (vendor’s position): no
Data hosted in EU: no
Data hosted in US: yes
Self-hostable: no
Open source: no
Data retention25 months
Bot & spam filtering: yes

Setup & Integrations

Single-snippet installPartly
WordPress plugin: no
Proxy / first-party domain: yes
Public API: yes
Data export (CSV/JSON): yes
Google Search Console connector: no
Email digests: yes
Slack / webhook alertsPartly
Public shareable dashboard: yes

Platforms & frameworks

What the vendor documents. A platform that is not listed has no guide, plugin or package from the vendor.

DrupalPartly
Server-side tracking: yes

Questions and answers

Does Adobe Analytics use cookies?

Yes. Adobe Analytics relies on first-party cookies to recognize visitors, and its main visitor ID cookie lasts 13 months. If a browser does not accept cookies, Adobe identifies the visitor by IP address and user agent as a last resort. Whether you need consent depends on the rules that apply to your site.

How much does Adobe Analytics cost?

There is no public price and no free plan. Adobe quotes each customer individually, and the factors it lists include the number of websites and apps, expected monthly server calls, features, number of users, integrations with other Adobe products, services and contract length.

Where is Adobe Analytics data processed?

In the United States, the United Kingdom or Singapore. Adobe runs three data processing locations for Adobe Analytics, in Oregon, London and Singapore, where raw data is processed into report suites. IP addresses can be hashed or removed before storage through the general account settings.

How long does Adobe Analytics keep data?

25 months by default, although your contract can set a different period. Shortening retention costs nothing, and longer retention is sold as one-year extensions, up to eight of them, for a maximum of 10 years and one month. Data past the retention period can be deleted without recovery.

Sources and checks

Status: Active, checked 17 Sep 2026
Prices: Checked 17 Sep 2026 on the vendor’s pricing page ↗
Tracking script: Measured 17 Sep 2026: downloaded and compressed the same way for every tool
Features: From the vendor’s pages, checked 18 Sep 2026
This page: Text updated 17 Sep 2026

How each value is collected: methodology. Why tools get no overall score: our reasoning.

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