Short-Form Video at the Inflection Point: Why Length Norms Are Shifting After Shorts 180s
Short-form video as a category has matured. YouTube Shorts expanded its length limit to 180 seconds (3 minutes) in September…
YouTube Upgrades Promotions Tool with Interest-Based Targeting: Creators Report 548% ROI in Early Tests
YouTube has launched interest-based targeting for its Promotions tool, enabling creators to reach viewers based on their actual interests rather…
TikTok US Ban Update: Platform Remains Active as Deal Negotiations Continue Under Extended Deadline
TikTok continues to operate in the United States as negotiations over the platform’s future ownership structure extend into 2026. The…
Instagram Now Limits Posts to 5 Hashtags Maximum: What This Means for Your Strategy
Instagram has officially limited the number of hashtags per post to just 5, ending years of debate about optimal hashtag…
LinkedIn Launches Reserved Ads: Secure Top Feed Placement with 75% Higher Dwell Time
LinkedIn has rolled out Reserved Ads, a new advertising format that allows marketers to lock in the first ad slot…
Instagram Reaches 3 Billion Users: Tests Reel-First Feed with Enhanced Recommendations Control
Instagram has officially reached 3 billion monthly active users and is testing one of its most significant layout transformations—converting Reels…
TikTok Shop Social Commerce Dominance: 200,000+ Shops and Creator Monetization Transform E-commerce Landscape
TikTok Shop has reached 200,000+ active seller shops in the UK market alone, doubling the previous year’s figures while establishing…
TikTok Creator Fund Extinction: Creativity Program Delivers 20x Higher Payouts for Long-Form Content
TikTok officially discontinued its controversial Creator Fund in December 2023, replacing it with the Creativity Program that offers up to…