Walmart Commerce Media Consolidates on Shared Tech: Purchase Data Becomes the Cross-Channel Attribution Currency
Walmart used its Cannes Lions keynote on June 22 to frame what it calls “the next era of global commerce media.” The surface news is a…
Walmart used its Cannes Lions keynote on June 22 to frame what it calls “the next era of global commerce media.” The surface news is a…
A new study from GEO vendor Graphite finds that AI search systems fed enough machine-written content begin circling back to their own…
Databricks' agentic CDP fires audience activations at massive scale, which means consent, UTM hygiene, and attribution truth must be correct before the…
Meta announced on June 9 that it will use behavioral signals businesses already send via the…
The EU AI Act’s obligations on general-purpose AI providers became enforceable on August 2, 2025. Nine…
Australia has become the first country to enforce a nationwide ban on social media for children…
France’s data protection authority CNIL delivered a crushing blow to tech giants on September 3, 2025,…
The Federal Trade Commission’s comprehensive overhaul of the Children’s Online Privacy Protection Act (COPPA) introduces revolutionary…
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