Facebook UTM Builder: How to Track Meta Ads Campaigns in GA4
Facebook and Instagram campaigns sit in a specific blind spot for most analytics setups. Meta’s native Ads Manager shows you…
Threads After 400M MAU: Nine Months of Operational Lessons for Brands
Meta Threads crossed 400 million monthly active users in August 2025, the figure Adam Mosseri shared via Threads itself at…
Meta GEM Transforms Advertising: AI Model Delivers 5% Higher Conversions on Instagram
Meta’s Generative Ads Recommendation Model (GEM) is reshaping digital advertising by delivering measurable performance gains across Facebook and Instagram. The…
Meta Stops Political and Social-Issue Advertising in EU: New TTPA Regulation Triggers Strategic Reorientation
Meta has announced cessation of political, electoral, and social-issue advertising across European Union territories, citing operational complexity associated with new…
Meta Advantage+ Shopping Revolution: AI Automation Delivers 12% Lower Cost Per Purchase with 150 Creative Combinations
Meta’s Advantage+ Shopping Campaigns have revolutionized e-commerce advertising by delivering 12% lower cost per purchase compared to traditional Business as…
Meta Llama 3.1 405B Release: Open-Source AI Achieves GPT-4 Performance Parity
Meta has released Llama 3.1 405B, the world’s largest openly available AI model with 405 billion parameters, achieving performance parity…