FAQ Schema Generator

FAQPage JSON-LD

Turn questions and answers into valid FAQPage JSON-LD structured data — copy-paste ready

Question & answer pairs

FAQPage JSON-LD Waiting for input

What is a FAQ schema generator?

A FAQ schema generator turns a list of questions and answers into valid FAQPage JSON-LD structured data that you can paste into your page. FAQ schema markup describes a frequently-asked-questions section in a machine-readable format, helping search engines and AI assistants understand the question-and-answer pairs on your page. This generator builds the structured data for you — add each question and answer, and it outputs a copy-paste-ready <script type="application/ld+json"> block. One honest note up front: since 2023 Google shows FAQ rich results only for authoritative government and health sites, so for most sites the markup will not produce a visible rich snippet. It is still valid and useful for helping bots and AI systems parse your content. It runs 100% in your browser — nothing you type is sent to any server.

How to Generate FAQ Schema

FAQ schema markup tells search engines and AI systems that a section of your page is a set of questions and answers. Here is how to create and use it.

Add Your Questions and Answers

Enter each question with its answer. Click "Add question" for as many pairs as you need — you need at least one. Use the questions and answers exactly as they appear on the page, because the markup must match the visible content.

Tip: Basic HTML such as links and lists is allowed inside an answer. The tool keeps it intact and escapes it correctly when building the JSON.

Copy the Generated JSON-LD

As you type, the tool builds a valid FAQPage JSON-LD block in real time and wraps it in a <script type="application/ld+json"> tag. When it is ready, click "Copy JSON-LD" to put it on your clipboard.

Add the Script to Your Page

Paste the script block into the HTML of the page, ideally inside the <head> or anywhere in the <body>. In WordPress you can use a custom HTML block, your theme’s header, or an SEO plugin’s schema field. Make sure the same questions and answers are visible on the page.

Validate the Markup

Run the page through Google’s Rich Results Test or the Schema.org validator to confirm the structured data is valid and error-free. This checks the syntax even though, for most sites, a visible FAQ rich result will not be shown.

Tip: Validation confirming "valid FAQPage" does not mean a rich result will appear — since 2023 Google reserves FAQ rich results for authoritative government and health sites.

Frequently Asked Questions

What is FAQ schema?

FAQ schema is structured data using the FAQPage type from Schema.org, written in JSON-LD. It marks up a list of questions and their answers so that search engines and AI systems can identify the question-and-answer content on your page in a machine-readable way. The markup describes content that should already be visible to users on the page.

Do FAQ rich results still show in Google?

For most sites, no. In August 2023 Google announced that FAQ rich results would be limited to well-known, authoritative government and health websites. Other sites can still add valid FAQPage markup, but it will almost never produce the expandable FAQ rich snippet in search results. The markup remains useful because it helps search engines and AI assistants understand and potentially cite your content, but you should not expect a visible rich result.

How do I add FAQ schema to my website?

Generate the JSON-LD with this tool, then paste the <script type="application/ld+json"> block into your page’s HTML — in the head or body. On WordPress you can use a custom HTML block, your theme’s header file, or an SEO plugin that supports custom schema. The questions and answers in the markup must match what visitors actually see on the page.

Is the markup this tool generates valid?

Yes. The tool outputs JSON-LD that follows the Schema.org FAQPage specification, with each pair represented as a Question and an acceptedAnswer. All values are safely escaped when the JSON is built, so the output passes validators such as Google’s Rich Results Test and the Schema.org validator. Validity is separate from whether a rich result is displayed.

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FAQ Schema Generator (JSON-LD)