Short-Form Video at the Inflection Point: Why Length Norms Are Shifting After Shorts 180s
Short-form video as a category has matured. YouTube Shorts expanded its length limit to 180 seconds (3 minutes) in September…
YouTube Upgrades Promotions Tool with Interest-Based Targeting: Creators Report 548% ROI in Early Tests
YouTube has launched interest-based targeting for its Promotions tool, enabling creators to reach viewers based on their actual interests rather…
YouTube Shorts Monetization Revolution: Creator Fund Extinct as 45% Revenue Share Model Dominates 2025
YouTube has permanently retired its $100 million Shorts Fund, transitioning all creators to a sustainable 45% ad revenue sharing model…