Internet Marketing
AI
Amplitude AI Agents Launch: MCP Integration and Automated Behavioral Data Analysis Transform Product Analytics
Amplitude has unveiled AI Agent capabilities powered by Model Context Protocol (MCP) integration that automate behavioral data analysis, anomaly detection, and optimization recommendations for product and marketing teams. The enhanced Amplitude digital analytics platform unifies product and marketing analytics into single customer journey view, capitalizing on growing market demand for integrated data perspectives across acquisition campaigns and in-product feature engagement. According to Amplitude’s 2025 vision announcement, the platform now bridges traditionally separate marketing and product workflows eliminating the need for additional software while providing real-time dashboards supporting teams from acquisition optimization through retention improvement.
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E-commerce
Google Merchant Center Launches Agency Version: Streamlined Account Management for Multi-Client Operations
Google has introduced Google Merchant Center for Agencies, a specialized account version enabling streamlined management of multiple e-commerce client inventory and promotional calendars from unified interface. The platform addresses persistent agency challenges managing client product feeds, seasonal promotions, and inventory synchronization across distributed accounts by consolidating account management workflows while maintaining client data security and access controls. Enhanced features include campaign-level audience exclusion capabilities for Performance Max campaigns and new Map Pin click metrics in Google Ads reporting providing granular local services visibility.
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