Pretty Insights

Active

Pretty Insights is a hosted web analytics service; the vendor describes itself as an EU-based company that keeps data on EU servers but does not name its legal entity. Its tracker sets no cookies by default but keeps a persistent visitor ID in the browser’s local storage.

Web analytics
Cloud
Founded 2024
Checked 17 Sep 2026

Visit website ↗Similar tools

Tracking script

6.83 KB compressed

21.4 KB uncompressed · measured 17 Sep 2026

Heavier than 23 of the 39 other measured scripts. Each line is one tool; hover to see which.

Price

From$10/mo

At 100k pageviews$15/mo

Billed by pageviews · checked 17 Sep 2026

Cheapest monthly price for each published traffic level, in pageviews. Hover a point for the plan.

Privacy and data

Cookies: Stored ID
Data location: EU
Self-hosting: No
Source code: Closed

Plans

Free plan: No
Billing unit: Pageviews
Sites on entry plan: Depends on plan
Data retention: Not confirmed

Strengths

The Starter plan already includes website and product analytics, earnings tracking, a goals dashboard, a live visitor map and up to three email reports.
Starter is also sold as a one-time lifetime license, limited to 100 seats in total, and Enterprise adds an isolated storage server and multiple agency teams.
Data can be exported at any time in formats such as CSV and JSON, and the pricing FAQ says this works on every plan.
The vendor says all data is stored on servers in the European Union and that stored data is encrypted.
The monthly fee follows actual usage: the pricing FAQ says it is recalculated from last month’s traffic and the three-month average.

Watch-outs

The tracker writes a persistent random ID to local storage and a session ID to session storage, while the vendor’s pages describe the service as cookieless with no personal data storage.
The tracker computes canvas and audio hashes, reads the graphics renderer and asks third-party geolocation services for the visitor’s location, storing the result, including the IP address, in the browser.
The installation guide shows a loader address that does not resolve and an event function that the tracker does not define, and the code on the vendor’s own site loads different files.
Vendor pages disagree about the trial: it lasts 15 or 14 days, and at the end the account either moves to an unspecified free plan or the card is charged.

Who it suits

Pretty Insights is a hosted service that puts website analytics, product analytics and earnings tracking in one platform. The vendor describes itself as an EU-based company that stores data on servers in the EU, but its terms of use still contain unfilled placeholders where the jurisdiction and business address belong.

Plans are priced by monthly pageviews or events. The pricing page pitches Starter at solopreneurs and side projects, with one user and up to 10 sites, and Professional at growing businesses and agencies, with two users, up to 20 sites, API access and custom events.

The tracker keeps a persistent visitor ID in local storage, so it does not match a strict reading of cookieless tracking; see what “cookieless” means here.

Setup

The installation guide says to add the site under Websites, copy the snippet from the Install Snippet tab and paste it before the closing head tag. On WordPress, it suggests a header code plugin such as Insert Headers and Footers.

The snippet printed in that guide does not match the code running on the vendor’s own site, which sets two variables, an account ID and a property ID, before loading the tracker file, and adds a second script for product events. The documentation does not describe this form.

The service is hosted only. API access and custom events are listed from the Professional plan.

Single snippet
Public API (partly)
Data export
Email reports
Public dashboard

Features

As documented on the vendor’s own pages. “Partly” means the feature has limits or is only on some plans.

Tracking & Reporting

Pageviews & visitors: yes
Live visitor count: yes
Top pages report: yes
Top referrers: yes
UTM campaign tracking: yes
Country & city breakdownPartly
Device, browser, OS: yes
Bounce / engagementNot confirmed
Time on siteNot confirmed
Custom eventsPartly
Goals / conversions: yes
Funnels: yes
Outbound link trackingNot confirmed
File download trackingNot confirmed
404 / error trackingNot confirmed

Pricing & Plans

Unlimited sites on entry planPartly

Privacy & Compliance

Cookieless by default: no
No personal data collected (vendor’s position): no
No consent banner needed (vendor’s position): no
Data hosted in EU: yes
Data hosted in US: no
Self-hostable: no
Open source: no
Data retentionNot confirmed
Bot & spam filtering: yes

Setup & Integrations

Single-snippet install: yes
WordPress pluginNot confirmed
Proxy / first-party domainNot confirmed
Public APIPartly
Data export (CSV/JSON): yes
Google Search Console connectorNot confirmed
Email digests: yes
Slack / webhook alertsNot confirmed
Public shareable dashboard: yes

Platforms & frameworks

What the vendor documents. A platform that is not listed has no guide, plugin or package from the vendor.

ShopifyPartly
WebflowPartly
SquarespacePartly
WixPartly
ReactPartly
Server-side trackingPartly

Questions and answers

Does Pretty Insights use cookies?

Not by default, but it stores a persistent ID in the browser. The tracker sets a test cookie only when its server requests one, and it writes a persistent visitor ID to local storage and a session ID to session storage. The need for consent depends on the rules that apply to your site.

Is there a free Pretty Insights plan?

Not confirmed. The price table lists only paid plans with a free trial. The homepage FAQ says an expired trial moves to a free plan with unpublished limits, while the pricing FAQ says the card is charged unless you cancel before the trial ends.

Where is Pretty Insights data stored?

In the EU, according to the vendor, which calls itself an EU-based company with servers in the European Union. It names neither the country nor the hosting provider, and its terms of use leave the jurisdiction and business address as placeholders.

Can I export my Pretty Insights data?

Yes. The pricing FAQ says data can be exported at any time in formats such as CSV and JSON, on every plan including the free tier, and the homepage says data can also be deleted at any time without extra fees.

Sources and checks

Status: Active, checked 17 Sep 2026
Prices: Checked 17 Sep 2026 on the vendor’s pricing page ↗
Tracking script: Measured 17 Sep 2026: downloaded and compressed the same way for every tool
Features: From the vendor’s pages, checked 18 Sep 2026
This page: Text updated 17 Sep 2026

How each value is collected: methodology. Why tools get no overall score: our reasoning.