TinyAnalytics

Active

TinyAnalytics is a hosted, closed-source web and product analytics service from a UK company, with funnels, retention, experiments and surveys. It sets no cookies but writes a random visitor ID to local storage, and its server location is unconfirmed: the pricing page mentions London, while the vendor’s trust center names no region.

Web analytics
Cloud
Based in United Kingdom
Checked 17 Sep 2026

Visit website ↗Similar tools

Tracking script

6.99 KB compressed

21.6 KB uncompressed · measured 17 Sep 2026

Heavier than 24 of the 39 other measured scripts. Each line is one tool; hover to see which.

Price

FromFree

At 100k pageviewsFree

Billed by pageviews · checked 17 Sep 2026

Cheapest monthly price for each published traffic level, in pageviews. Hover a point for the plan.

Privacy and data

Cookies: Stored ID
Data location: Not confirmed
Self-hosting: No
Source code: Closed

Plans

Free plan: Yes
Billing unit: Pageviews
Sites on entry plan: Depends on plan
Data retention: 3 years

Strengths

The free plan includes realtime, sessions, journeys, channel and UTM reports, period comparison, page performance metrics, error tracking, bot filtering and an AI chat, with starter limits for goals and funnels.
Reaching the pageview allowance does not stop collection or discard events, and reporting history limits only how far back you can query, according to the documentation.
Autocapture records outbound links, file downloads, button clicks, form submissions and scroll depth without code, and form field values are never captured, the documentation says.
Alerts can be delivered by email, Slack, Discord or webhook, and scheduled summaries go out by email daily, weekly or monthly.
Guides explain how to serve the script and events through your own domain with Next.js, Vercel, Netlify, Nginx, Caddy or Cloudflare Workers.

Watch-outs

The script writes a random visitor ID to local storage as soon as it loads with default settings, while the documentation says core analytics stores no ID in the browser.
Autocapture stores the text visitors copy from a page, in truncated form, unless you switch copy capture off; the documentation suggests doing so on pages with sensitive content.
The hosting location is not confirmed: the trust center says the provider and region are still being verified, while the older marketing pricing page says London.
The live pricing page offers free self-hosting and links to a repository that returns a 404 error, while the vendor’s llms.txt file calls the product closed-source and hosted-only.
The server-side visitor ID is a hash of the IP address and user agent that, according to the documentation, stays stable across days for as long as that pair does not change.

Who it suits

TinyAnalytics is a hosted, closed-source service from Next Marketing Technology Ltd, a company registered in England and Wales. It goes past traffic reports into product analytics: funnels, retention, cohorts, revenue reporting with Stripe, feature flags, experiments, surveys and uptime checks share one dashboard.

The free plan covers up to 100,000 pageviews a month on three sites with six months of reporting history. Growth adds unlimited goals, funnels and alerts, plus revenue and Search Console. Business adds unlimited sites and seats, the product tools and the SQL query API.

The documentation calls core tracking cookieless, but the script keeps a random visitor ID in local storage; see what “cookieless” means here.

Setup

Add a site in the dashboard, then copy the tracking tag from the setup panel or, for an existing site, from Settings > Tracking. The tag carries the numeric site ID and goes before the closing head tag on every page; in a framework, put it in the root layout, and route changes in single-page apps are tracked automatically.

Data attributes on the tag switch individual autocapture types off or turn on page performance metrics and JavaScript error tracking, which are off by default. For WordPress, the vendor suggests a header code plugin or a child theme’s header.php. An API key from the account settings lets scripts register sites and check incoming data through the REST API.

Single snippet
First-party proxy
Public API (partly)
Data export
Search Console (partly)
Email reports
Slack or webhooks (partly)
Public dashboard

Moving from another tool

TinyAnalytics documents imports from four tools in each site’s import settings. Google Analytics 4 is connected through your Google account with read-only access; the import runs in your browser tab, which has to stay open, and each import is capped at 5,000,000 events. Exports from Plausible, Umami and Simple Analytics are uploaded as files.

Imported history becomes ordinary events and appears in every report. GA4 and Plausible data arrive as daily totals spread across each day, and for GA4 the bounce rate and session duration are estimated. Running the same import twice counts the data twice, so delete the earlier import first.

Features

As documented on the vendor’s own pages. “Partly” means the feature has limits or is only on some plans.

Tracking & Reporting

Pageviews & visitors: yes
Live visitor count: yes
Top pages report: yes
Top referrers: yes
UTM campaign tracking: yes
Country & city breakdown: yes
Device, browser, OS: yes
Bounce / engagement: yes
Time on site: yes
Custom events: yes
Goals / conversions: yes
Funnels: yes
Outbound link tracking: yes
File download tracking: yes
404 / error trackingPartly

Pricing & Plans

Unlimited sites on entry planPartly

Privacy & Compliance

Cookieless by default: no
No personal data collected (vendor’s position)Partly
No consent banner needed (vendor’s position)Partly
Data hosted in EUNot confirmed
Data hosted in USNot confirmed
Self-hostable: no
Open source: no
Data retention3 years
Bot & spam filtering: yes

Setup & Integrations

Single-snippet install: yes
WordPress plugin: no
Proxy / first-party domain: yes
Public APIPartly
Data export (CSV/JSON): yes
Google Search Console connectorPartly
Email digests: yes
Slack / webhook alertsPartly
Public shareable dashboard: yes

Platforms & frameworks

What the vendor documents. A platform that is not listed has no guide, plugin or package from the vendor.

Shopify: yes
GhostPartly
Webflow: yes
React: yes
Next.js: yes
Vue / NuxtPartly
Static sites (GitHub / GitLab Pages)Partly
Google Tag Manager: yes
Server-side trackingPartly

Questions and answers

Does TinyAnalytics use cookies?

No, but the script stores an ID in the browser. It sets no cookies, and with default settings it writes a random visitor ID to local storage when it loads. The documentation describes core tracking as storing no browser ID and says consent depends on your jurisdiction and the features you enable.

Is TinyAnalytics free?

Yes, up to 100,000 pageviews a month. The Free plan covers three websites, one team member and six months of reporting history. New organizations start with a 14-day Business trial without a credit card and move to Free afterwards unless they choose a paid plan.

What happens when I go over the pageview allowance?

Collection continues. According to the documentation, reaching the displayed allowance does not stop the script or discard incoming events, and the usage meter under Settings > Billing is there to help you choose a larger tier.

Where is TinyAnalytics data stored?

Not confirmed. The trust center, last reviewed in July 2026, says the hosting provider and region are still being verified before publication, while the older marketing pricing page says data is hosted in London. The operator is a company registered in England and Wales.

Sources and checks

Status: Active, checked 17 Sep 2026
Prices: Checked 17 Sep 2026 on the vendor’s pricing page ↗
Tracking script: Measured 17 Sep 2026: downloaded and compressed the same way for every tool
Features: From the vendor’s pages, checked 18 Sep 2026
This page: Text updated 17 Sep 2026

How each value is collected: methodology. Why tools get no overall score: our reasoning.