Web Analytics
UTM Naming Conventions: A Standard Taxonomy for Teams
Open your GA4 acquisition report and there is a decent chance you will see “Facebook,” “facebook,” and “FB” sitting on…
• 8 min read
Author: Alex Savich
E-commerce
Content API for Shopping Sunsets August 18: Google Also Lists an Extended Access Form
Google’s own documentation confirms the date: the Content API for Shopping “will be sunset on August 18, 2026.” Some trade…
• 3 min read
Social
Snapchat Spotlight Stops Recommending Wholly AI-Generated Video: The Line Runs Between AI Tools
Snap said Friday, July 31, that wholly AI-generated videos will no longer be eligible for recommendation on Spotlight. That is…
• 4 min read
Privacy & Compliance
EU AI Act Transparency Duty Takes Effect: The December Extension Doesn’t Cover Deployers
Article 50 of the EU AI Act, the regulation’s transparency obligation, became applicable today. The number attached to it is…
• 5 min read
AI
Gemini 3.5 Flash Searches Remembered Brands 3.2x More Often: The Query-Stage Gap
geoSurge, a vendor that sells AI-visibility tools, published a study arguing that what one model already recalls about a brand…
• 4 min read
Digital Marketing
Google Ads Publishes GBRAID Offline Conversions Guide: The Click ID Has to Survive the Form
Google Ads has a new Help Center document, titled “Set up offline conversions using GBRAID.” The page describes GBRAID as…
• 4 min read
Social
Search Console Platform Properties Go Global: Search Visibility, Not Platform Metrics
A platform property in Search Console will not tell you how many times your video appeared on TikTok. Google says…
• 4 min read
SEO
Google Bans Undisclosed Incentivized Reviews: The Manual Action Removes Your Stars, Not Your Rankings
A manual action against review-snippet structured data doesn’t touch rankings. Google ignores the markup and leaves the page in Search…
• 4 min read
E-commerce
Amazon Rewrites Over-Limit Product Titles With AI: Brand Owners Get 14 Days
Since July 27, product titles across every Amazon category except media must fit inside 75 characters, spaces included. Amazon’s own…
• 3 min read
Web Analytics
Google Search Revenue Grows 17%: The Click Numbers Behind It Aren’t Verifiable
Google’s Search revenue climbed to $63.3 billion in the quarter ended June 30, up 17% year over year. That number…
• 4 min read