SEO
Google Spam Policy Expands: Gaming AI Answers Now Counts as Spam
Google has redrawn the line on spam — twice. The company updated its Search spam policies page to explicitly include…
• 4 min read
Author: Alex Savich
SEO
Search Console Adds Generative AI Reports: Measure AI Overview Impressions and Control Opt-Out
Google has given site owners their first measurable window into AI search visibility. New Search Console reports, announced June 3,…
• 4 min read
Web Analytics
GA4 Adds “AI Assistant” Default Channel: ChatGPT, Gemini, and Copilot Traffic Now Breaks Out of Referral
Google Analytics 4 now has a dedicated bucket for traffic arriving from AI assistants. As of June 7, 2026, a…
• 3 min read
SEO
Munich Court Treats Google as Directly Liable for AI Overview Errors: Injunction Frames AI Summaries as Google’s Own Words
A Munich court has issued a preliminary injunction treating Google as directly liable for false statements in its AI Overviews.…
• 2 min read
Web Analytics
GA4 Source Group Consolidates Attribution Mess: Facebook Variants, ChatGPT, and Perplexity Now Named Automatically
Google Analytics 4 has added a new dimension called Source Group, announced June 11, 2026 in the GA4 “What’s new”…
• 3 min read
Web Analytics
Google Makes Consent Mode the Only GA4 Ad-Data Switch: What Changes for Remarketing and Conversions
Google has changed how Google Analytics 4 hands advertising data to Google Ads. As of June 15, 2026, the Consent…
• 2 min read
Web Analytics
GA4 UTM Tracking: Setting Up Campaign Parameters in Google Analytics 4
Google Analytics 4 receives UTM parameters from every tagged URL—but the way it processes, stores, and surfaces that data differs…
• 6 min read
Web Analytics
Facebook UTM Builder: How to Track Meta Ads Campaigns in GA4
Facebook and Instagram campaigns sit in a specific blind spot for most analytics setups. Meta’s native Ads Manager shows you…
• 5 min read
Web Analytics
UTM Parameters: The Complete Guide to utm_source, utm_medium, and utm_campaign
Every URL you share in a campaign is a question waiting for an answer. Where did this user come from?…
• 11 min read
AI
Claude Opus 4 at One Year: Computer Use Matures Beyond Its 2024 Beta
Anthropic released Claude Opus 4 in May 2025—roughly one year ago. The launch shipped alongside Claude Sonnet 4 and represented…
• 3 min read