A “Product titles” report has started appearing inside Google Ads, showing the product titles Google’s AI generated and served in Shopping ads next to the advertiser’s own title, with performance columns attached. Search Engine Roundtable published the sighting on August 26 at 07:11 ET; Search Engine Land followed the same day at 10:58 am, and reports that Google did not announce it through its usual announcement channels. By its own in-product description, the report says AI-created titles “will appear here once they’ve received enough impressions.”
What does Google’s new Product titles report show?
The report lists the product title Google’s AI created next to the advertiser’s original title, alongside Impressions, Product clicks, CTR, Cost and Avg. CPC. Search Engine Roundtable describes it as a beta test and credits the sighting to performance marketer Yash Mandlesha, who posted a screenshot on LinkedIn. Both Search Engine Roundtable and Search Engine Land published on August 26, 2026. The report’s own copy, as reproduced from that screenshot, describes what it shows as “a sample of product titles created by Google AI that showed in your ads.”
The rewriting isn’t new, the report is
Google Ads Help describes AI Max for Shopping as “a beta suite of features that uses Google AI to optimize your Shopping campaigns and to connect your ads with potential customers who are making complex, conversational searches.” Under that beta, Shopping ads “can serve rewritten product titles that are more relevant for your customers, for example ‘Mens Shoe SKU 123’ might be rewritten as ‘Men’s Waterproof Hiking Boot'”. The overview page, “About AI Max for Shopping campaigns (beta)”, lists “Improved retail-centric reporting” among its settings and links out to the reporting article that names the Product titles report. What changed is visibility into rewrites already running, not the rewriting itself.
Search Engine Roundtable is explicit that this is a separate report from an older one: “This is different from the product title A/B experiments report that we covered at the beginning of this year.” Beyond that, the record is thin. Our sources carry no Google announcement of the report, no rollout start date, no rollout percentage and no list of eligible markets or tiers. What is dated:
| Date | Event |
|---|---|
| 26 Aug 2026, 07:11 ET | Search Engine Roundtable publishes the report sighting |
| 26 Aug 2026, 10:58 am | Search Engine Land publishes its write-up |
| Earlier in 2026 | The separate product title A/B experiments report |
The reporting help page barely names it
elsop checked the “About reporting in AI Max for Shopping campaigns” page on August 28. The string “product titles” occurs there exactly once, inside the intro list of what the metrics cover: “These metrics, including the product titles report, the asset report, the landing pages report, and search terms report can help you reimagine your campaigns and reach the target audience that’s best for you.” The page’s “Understand your performance report” section then documents three reports and only three, the Asset report, the Landing pages report and the Search terms report. The Product titles report is named once and never described.
Separately, two recent platform changes elsop checked ran narrower than their coverage suggested. Microsoft Advertising’s notice on Max CPC for new standalone campaigns turned out narrower than the trade headlines suggested, and said nothing about caps already running. Shopify’s script tag change on non-Plus Order status pages ran the same way: the Additional scripts editing box had already been frozen since August 28, 2025, which made the trade framing of a sudden wipe overstate what changed.
Where the opt-out lives
The AI Max for Shopping overview page in Google Ads Help contains no opt-out instructions. Those sit in Google Merchant Center Help, on the specification page for the title attribute: “You may choose to opt out of Product Data Customization with your Shopping ads. Reach out to your account manager or support teams to opt out of Product Data Customization for Shopping ad titles. Requests are typically processed in 3-5 business days.” The same page also separates AI-generated titles from the rest: “For titles created using generative AI, use the structured title [structured_title] attribute. For titles not using generative AI, use either the structured title [structured_title] or title [title] attribute.” And the report’s own copy adds a note: “You can help Google AI to create on-brand ad copy by adding text guidelines in your campaign settings. If you’ve made changes to your text guidelines in the selected date period, you may still see ad copy that violates your guidelines, but it wouldn’t show in your ads today,” per the screenshot reported by Search Engine Roundtable.
A Shopping advertiser checking this report should read it as a sample, not a full accounting: rows appear once a rewritten title has “received enough impressions.” The two documented levers are separate. Text guidelines in campaign settings shape what the AI writes. A request to your account manager or support teams, per Merchant Center Help, opts you out of Product Data Customization for Shopping ad titles; requests are typically processed in 3-5 business days.
