TikTok officially discontinued its controversial Creator Fund in December 2023, replacing it with the Creativity Program that offers up to 20 times higher earning potential for creators producing original content longer than one minute. The transition addresses widespread creator complaints about the original fund’s meager $0.02-$0.04 per 1,000 views payout structure that failed to provide sustainable income streams. The new program requires stricter eligibility criteria including 10,000+ followers, 100,000+ monthly authentic views, and content exceeding 60 seconds duration.
The TikTok Creativity Program operates across the US, UK, France, Germany, and Brazil with expansion planned for additional regions throughout 2024. Payouts now range from $0.40 to over $6.00 per 1,000 views based on engagement metrics, watch time, and content quality rather than simple view counts. The program emphasizes original content creation by excluding duets, stitches, and reposted material from monetization eligibility, encouraging authentic creative expression over viral content manipulation.
Creator response demonstrates the program’s effectiveness with significantly improved earnings reports compared to the defunct Creator Fund. The enhanced analytics dashboard provides detailed revenue tracking, video eligibility status, and performance metrics enabling creators to optimize content strategies for maximum monetization. TikTok’s Creator Portal offers comprehensive resources including best practices, monetization strategies, and community guidelines for program participants.
Revenue generation improvements include:
- 20x higher payout rates compared to the original Creator Fund structure
- Quality-based compensation rewarding engaging content over pure view metrics
- Enhanced analytics providing real-time revenue tracking and optimization insights
- Global expansion opportunities as the program scales to additional markets
- Integration with TikTok’s broader monetization ecosystem including LIVE subscriptions
The Creativity Program transformation validates TikTok’s commitment to sustainable creator economics while incentivizing high-quality, original content production that benefits both creators and platform engagement.