Meta GEM Transforms Advertising: AI Model Delivers 5% Higher Conversions on Instagram
Meta’s Generative Ads Recommendation Model (GEM) is reshaping digital advertising by delivering measurable performance gains across Facebook and Instagram. The…
Meta Stops Political and Social-Issue Advertising in EU: New TTPA Regulation Triggers Strategic Reorientation
Meta has announced cessation of political, electoral, and social-issue advertising across European Union territories, citing operational complexity associated with new…
Meta Advantage+ Shopping Revolution: AI Automation Delivers 12% Lower Cost Per Purchase with 150 Creative Combinations
Meta’s Advantage+ Shopping Campaigns have revolutionized e-commerce advertising by delivering 12% lower cost per purchase compared to traditional Business as…
Meta Llama 3.1 405B Release: Open-Source AI Achieves GPT-4 Performance Parity
Meta has released Llama 3.1 405B, the world’s largest openly available AI model with 405 billion parameters, achieving performance parity…