Cookieless Revolution Accelerates: 17.34% Market Growth Drives Privacy-Enhancing Technology Boom
The global Privacy Enhancing Technology (PET) market is experiencing explosive growth, projected to surge from $3.32 billion in 2024 to…
Digital Marketing News, AI Analytics & MarTech Insights
The global Privacy Enhancing Technology (PET) market is experiencing explosive growth, projected to surge from $3.32 billion in 2024 to…
France’s data protection authority CNIL delivered a crushing blow to tech giants on September 3, 2025, imposing €475 million in…
Server-side tracking has emerged as the definitive solution for cookieless analytics in 2025, delivering up to three times the data…
A seismic shift is occurring in web analytics as businesses abandon traditional cookie-based tracking in favor of privacy-friendly alternatives. The…