Privacy-First Analytics Surge: Market Explodes to $20.2 Billion as Google Analytics Faces Mass Exodus
The web analytics market is experiencing unprecedented growth, surging from $8.89 billion in 2025 to a projected $20.2 billion by…
Server-Side Revolution: Cookieless Analytics Delivers 3x Data Accuracy
Server-side tracking has emerged as the definitive solution for cookieless analytics in 2025, delivering up to three times the data…
Privacy-First Analytics: 7 Game-Changing Trends Reshape Data Collection in 2025
The convergence of AI governance and privacy compliance has emerged as the dominant force reshaping web analytics in 2025, with…
GA4 Revolution: AI Insights and Enhanced E-commerce Analytics Transform Data Understanding
Google Analytics 4 has launched groundbreaking updates that fundamentally transform how businesses interpret their web data. The platform now features…
World of Data 2025: Basel Hosts 450 AI and Analytics Experts This September
Basel prepares to welcome 450 data and AI professionals on September 18, 2025, as the World of Data conference returns…
Web Analytics Privacy Revolution: Cookie-Free Tracking Becomes Mainstream
A seismic shift is occurring in web analytics as businesses abandon traditional cookie-based tracking in favor of privacy-friendly alternatives. The…
Mobile App Analytics Revolution: AI-Driven Personalization Becomes Standard
The mobile app industry is undergoing a fundamental transformation as AI-powered analytics become the standard for understanding user behavior. Recent…