Later has unveiled comprehensive analytics enhancements including custom post tagging for granular performance tracking and competitive benchmarking tools that provide side-by-side metrics comparison with industry competitors. The platform’s new External Approval Workflow enables streamlined client feedback processes while Brand DNA insights reveal unique engagement factors and suggest optimal creator personas for collaboration. These updates strengthen Later’s position as a comprehensive social media management solution by eliminating the need for multiple analytics platforms and manual reporting processes.
The enhanced analytics dashboard provides cross-platform reporting flexibility that minimizes time spent on manual data compilation while offering robust insights into content performance trends. Custom post tagging enables marketers to track campaign performance by themes, products, or promotional periods, creating detailed ROI analysis for specific initiatives. The Later Social platform now includes automated best time to post recommendations based on platform-specific data, removing uncertainty from content scheduling while maximizing audience engagement potential.
Advanced social media management features include:
- Custom analytics and post tagging for detailed campaign performance tracking and ROI analysis
- Competitive benchmarking providing engagement rates, follower growth, and posting frequency comparisons
- External approval workflow enabling client feedback without requiring platform login access
- Brand DNA insights identifying top engagement factors and optimal creator collaboration opportunities
- Enhanced best time to post recommendations with platform-specific optimization for Instagram, TikTok, and Facebook
The transformation establishes Later as an enterprise-grade social media platform capable of supporting complex marketing workflows while providing actionable insights that drive strategic decision-making rather than superficial engagement metrics.