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Crazy Egg vs Hotjar
Hotjar: now sold as contentsquare; new hotjar accounts cannot be created
The numbers side by side
18 of the 43 features we record differ, though 2 of those are values we have not confirmed on one side.
| What we check | Crazy Egg | Hotjar |
|---|---|---|
| Status | Active | Now sold as Contentsquare; new Hotjar accounts cannot be created |
| Cookies in the browser | Used | Used |
| Where it runs | Cloud | Cloud |
| Data in EU | No | Yes |
| Open source | No | No |
| Free plan | Yes | No |
| Entry price | Free | No longer sold |
| At 100k / month | $99 (pageviews) | No longer sold (sessions) |
| Script, gzip | 2.65 KB | not measured |
| Data retention | 6 months | 1 year |
Prices are monthly, without VAT, in the vendor’s currency, and are comparable only between tools that bill in the same unit. See how we check every value.
Where the feature lists differ
Values come from each vendor’s own pages. “Partly” means the feature has limits or is only on some plans.
| Feature | Crazy Egg | Hotjar |
|---|---|---|
| Live visitor countTracking & Reporting | Yes | No |
| Top referrersTracking & Reporting | Yes | Partly |
| UTM campaign trackingTracking & Reporting | Yes | Partly |
| Bounce / engagementTracking & Reporting | Yes | Partly |
| Goals / conversionsTracking & Reporting | Yes | Partly |
| FunnelsTracking & Reporting | Yes | Partly |
| File download trackingTracking & Reporting | Partly | No |
| 404 / error trackingTracking & Reporting | Partly | No |
| No personal data collected (vendor’s position)Privacy & Compliance | Partly | No |
| Data hosted in EUPrivacy & Compliance | No | Yes |
| Data hosted in USPrivacy & Compliance | Yes | No |
| Data retentionPrivacy & Compliance | 6 months | 1 year |
| Bot & spam filteringPrivacy & Compliance | Yes | Partly |
| Email digestsSetup & Integrations | Not confirmed | Yes |
| Slack / webhook alertsSetup & Integrations | Yes | Partly |
| Unlimited sites on entry planPricing & Plans | Yes | No |
| Server-side trackingPlatforms & frameworks | Yes | No |
| GhostPlatforms & frameworks | Not confirmed | Partly |
Where they match
25 features have the same value in both
- Pageviews & visitors Partly
- Top pages report Yes
- Country & city breakdown Partly
- Device, browser, OS Yes
- Time on site Yes
- Custom events Partly
- Outbound link tracking Partly
- Cookieless by default No
- No consent banner needed (vendor’s position) No
- Self-hostable No
- Open source No
- Single-snippet install Yes
- WordPress plugin Yes
- Proxy / first-party domain No
- Public API Partly
- Data export (CSV/JSON) Yes
- Google Search Console connector No
- Public shareable dashboard Partly
- Shopify Yes
- WooCommerce Partly
- Webflow Yes
- Squarespace Yes
- Wix Yes
- Drupal Partly
- Google Tag Manager Yes
Price by traffic volume
Crazy Egg
Hotjar
What the numbers say
One row above decides how to read the rest. Hotjar is part of Contentsquare, and the vendor states that new Hotjar accounts can no longer be created. Both of its price cells therefore read no longer sold, and the script row carries no size: that figure comes from the tracking file an account serves, and there is no account to open. The methodology sets out both labels.
The two were never billed in the same unit. Crazy Egg sizes a plan by tracked pageviews and counts session recordings separately; its pricing page says plans are billed annually and that there are no overages. Hotjar was sold by sessions and per site, and a subdomain counted as a separate site with a subscription of its own. A tracked pageview is also narrower than site traffic: heatmaps record the pages you choose, and the help centre describes Web Analytics as sampling once a site is projected above about a thousand sessions a day.
Storage puts them on opposite sides of the EU column: Amazon Web Services in the United States on one side, Amazon Web Services in Ireland on the other. Retention differs in kind as well. The row shows the cheapest paid plan, where Crazy Egg keeps recordings for six months and its higher plans for two years, while Hotjar kept recordings and heatmaps for 365 days. On an account heading for closure, that period is a deadline rather than a setting.
Who picks which
Crazy Egg is the one you can still start. Its free plan covers the web analytics dashboard, instant heatmaps, conversion analytics and surveys; every plan carries unlimited website domains and team members, which is what its FAQ suggests to agencies with a client per site. Conversions are counted from clicks, page visits, form submissions or ecommerce events, and Web Analytics can also read a connected Google Analytics 4 property. The costs sit on the card: first-party cookies and local storage with no cookieless mode, one storage region, annual billing, and a trial that asks for a card.
For Hotjar the question is what to do with an account you already have. The vendor’s path is Contentsquare, and that move is a reinstall rather than a switch: the help centre states that the Hotjar code cannot be reused, that Content Security Policy entries do not carry over because the domains differ, and that the new account masks all text and numbers until you adjust it. The same pages put Hotjar Free at around 35 sessions a day through sampling, which is worth knowing before old figures are held against new ones. Export what you want to keep while the account is still readable.
Questions and answers
Can I still open a Hotjar account?
No. The vendor states that new accounts can no longer be created and directs new users to Contentsquare. Existing accounts continue for now, which is why the row keeps its status and the date of the check, and why the market log carries the change.
Why does one of the two show no script size?
Because the size is measured from the file a vendor’s installation serves, and that file comes with an account. With sign-ups closed there is nothing to measure, so the row reads not measured rather than zero.
Does either of them work without cookies?
Neither is counted as cookieless here. The Crazy Egg pixel sets first-party cookies, among them one that holds visitor and session data for a year, and writes to local storage as well; Hotjar set a user cookie lasting 365 days and did not track visitors who blocked cookies. Whether that calls for consent depends on the rules where you and your visitors are, and the cookieless page goes through the mechanics.