Amazon has launched a groundbreaking conversational AI assistant within its Creative Studio that acts as a comprehensive “creative partner and strategist” for advertisers. The tool leverages Amazon’s extensive retail insights and cloud computing infrastructure to assist with everything from product research and audience analysis to final creative asset production across Amazon’s advertising ecosystem.
The chat-based agent, currently in beta at no additional cost to advertisers, draws from Amazon’s vast troves of retail data, analyzing shopper signals, product pages, Brand Stores, and websites to generate highly targeted creative concepts. Unlike traditional creative development that can cost tens of thousands of dollars and take weeks, this AI tool enables advertisers to produce professional-quality display and video ads in just hours.
Amazon launches conversational AI creative partner for ad development
Key capabilities transforming the creative process:
- End-to-end creative development from concept brainstorming to final video production with voiceovers and music
- Natural conversational interface requiring no specialized AI or design training
- Multi-format support creating customized assets for Amazon DSP, Sponsored Display, Sponsored Brands, and Sponsored Brand Video
- Granular feedback capabilities at every development stage, allowing advertisers to edit and guide creative direction
- Integration with Amazon Bedrock foundation models including Amazon Nova and Anthropic Claude for specialized AI agent functionality
- Real-time analysis of audience signals and product features to create resonant ad themes
The democratizing impact is already showing results. Beta tester BTR Media reports the tool allows them to “develop creative ads and scale campaigns for mid-market clients in ways that simply weren’t possible before,” while Nestle Health Science praised how the AI “consistently reveals insights and angles I hadn’t considered based on the products I sell”.
Amazon’s AI creative partner represents a fundamental shift from reactive to proactive advertising, where AI systems actively strategize and execute campaigns rather than simply optimizing existing creative. This positions Amazon as the first major platform to offer fully integrated AI creative development at enterprise scale.