Koko Analytics

Active

Koko Analytics is a WordPress plugin that stores statistics in your site’s own database; the plugin is open source under GPL-3.0-or-later, and Koko Analytics Pro adds features for an annual per-site license. By default it sets a cookie that expires at midnight, and a cookieless mode can be switched on in the settings.

Web analytics
Self-hosted
Based in Netherlands
Founded 2019
Checked 17 Sep 2026

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Tracking script

0.81 KB compressed

1.51 KB uncompressed · measured 17 Sep 2026

Lighter than 37 of the 39 other measured scripts. Each line is one tool; hover to see which.

Koko Analytics has no separate tracking file: the WordPress plugin prints its script directly into the page. Measured: that script as shipped in plugin version 2.5.2.

Price

FromFree

Cost of the toolFreeconditions apply

Self-hosted only · billed yearly · checked 17 Sep 2026

The vendor publishes no price list by traffic volume.

The WordPress plugin is free. Koko Analytics Pro is sold as an annual license priced by the number of sites.

Privacy and data

Cookies: Optional
Data location: Your server
Self-hosting: Available
Source code: Open source

Plans

Free plan: Free to run
Billing unit: Per site (paid add-on)
Sites on entry plan: Depends on plan
Data retention: Configurable

Strengths

Keeps statistics in the site’s own WordPress database, and the vendor states that no data is shared with third-party services.
The free plugin includes a public dashboard, exclusions by user role and IP address, a most-viewed posts widget and block, and a pageview counter.
Works with cached pages, and collection can use an optimized endpoint file that bypasses WordPress, according to the vendor.
The Cookieless tracking method keeps a temporary hash of the IP address, user agent and a daily rotating secret on your server, and the vendor says this storage is wiped at midnight.
Retention is set in months on the Data tab, where 0 keeps data indefinitely, and all statistics can be exported to a file and imported elsewhere.

Watch-outs

Uses a cookie by default, and the vendor notes that the Cookie method may require a cookie policy or consent, depending on where your site operates.
Countries, browsers and devices, UTM campaigns, custom events, outbound link tracking and email reports all require Koko Analytics Pro.
The Pro location report lists countries, not cities, and UTM tracking reads only source, medium and campaign, so utm_content and utm_term are ignored.
The dashboard reports visitors and pageviews without bounce rate, time on site, goals or funnels, and its realtime figure counts pageviews in the last hour.
Statistics are processed in the background through WP Cron, so on sites with few visitors the vendor recommends a server cron job that runs every minute.

Who it suits

Koko Analytics is for WordPress sites only. It is a plugin that keeps statistics in the site’s own database and shows them in the WordPress admin, so there is no account at an outside service to create. The free plugin counts visitors and pageviews and lists pages and referrers.

Koko Analytics Pro is a separate add-on for sites that need more detail: countries, browsers and devices, UTM campaigns, custom events, email reports and traffic spike alerts. It is licensed for one, five or 25 sites, for one or three years, and a multisite network counts as a single activation.

Because the code is open and runs on your own server, the plugin is also listed among open-source tools you can self-host.

Setup

Install Koko Analytics from Plugins > Add New Plugin in the WordPress admin and activate it. Recording starts right away, and the statistics appear under Dashboard > Analytics. The plugin needs WordPress 6.2 or newer and PHP 7.4 or newer, and it prints its tracking script inline in the page footer, so there is no snippet to copy.

Settings are under Settings > Koko Analytics, with tabs for Tracking, Dashboard, Events, Email Reports, Data and Performance. The vendor suggests excluding your own user roles there and checking that the optimized endpoint is in use. Koko Analytics Pro is a separate plugin: upload its ZIP file and enter the license key on the Koko Analytics Pro settings page.

WordPress plugin
First-party proxy
Public API (partly)
Data export
Email reports (partly)
Public dashboard

Moving from another tool

Since version 2.5, the plugin has seven importers for historical statistics, among them Jetpack Stats, Plausible Analytics, Burst Statistics, Statify, WP Statistics and SlimStat Analytics. They are on the Data tab of the settings. The Jetpack importer uses a WordPress.com API key and brings in pageviews only, so visitor counts for that period show zero. From a Plausible export, you upload the visitors, pages and sources CSV files one at a time.

The Jetpack and Plausible guides warn that imports add to existing numbers and cannot be undone, so back up the database and set the end date to just before you activated Koko Analytics.

Features

As documented on the vendor’s own pages. “Partly” means the feature has limits or is only on some plans.

Tracking & Reporting

Pageviews & visitors: yes
Live visitor countPartly
Top pages report: yes
Top referrers: yes
UTM campaign trackingPartly
Country & city breakdownPartly
Device, browser, OSPartly
Bounce / engagement: no
Time on site: no
Custom eventsPartly
Goals / conversions: no
Funnels: no
Outbound link trackingPartly
File download trackingPartly
404 / error tracking: no

Pricing & Plans

Unlimited sites on entry planPartly

Privacy & Compliance

Cookieless by defaultPartly
No personal data collected (vendor’s position): yes
No consent banner needed (vendor’s position)Partly
Data hosted in EUPartly
Data hosted in USPartly
Self-hostable: yes
Open source: yes
Data retentionConfigurable
Bot & spam filtering: yes

Setup & Integrations

Single-snippet install: no
WordPress plugin: yes
Proxy / first-party domain: yes
Public APIPartly
Data export (CSV/JSON): yes
Google Search Console connector: no
Email digestsPartly
Slack / webhook alerts: no
Public shareable dashboard: yes

Questions and answers

Does Koko Analytics use cookies?

By default, yes. The Cookie tracking method sets one cookie that expires at midnight in the site’s time zone. In the Tracking settings you can choose Cookieless, which uses a daily hash kept on your server, or None, which counts pageviews only. The vendor says the Cookie method may require consent, depending on the rules that apply to your site.

Is Koko Analytics free?

Yes, the plugin is free and open source under GPL-3.0-or-later. Koko Analytics Pro is a paid add-on, licensed for one, five or 25 sites for one or three years. It adds countries, devices, UTM campaigns, event tracking and email reports, and a multisite network counts as one activation.

Where does Koko Analytics store data?

In your own WordPress database. According to the vendor, nothing is shared with third-party services, so the data stays wherever your site is hosted. When you turn on country tracking in Koko Analytics Pro, the plugin downloads a geolocation database from the vendor’s servers to yours.

Is Koko Analytics priced by traffic?

No. Koko Analytics Pro plans differ only in the number of sites they cover, and the plugin itself has no paid tiers. Statistics are processed on your own server, so the vendor’s performance advice is to use the optimized tracking endpoint and a server cron job that runs WP Cron every minute.

Sources and checks

Status: Active, checked 17 Sep 2026
Prices: Checked 17 Sep 2026 on the vendor’s pricing page ↗
Tracking script: Measured 17 Sep 2026: downloaded and compressed the same way for every tool
Features: From the vendor’s pages, checked 18 Sep 2026
This page: Text updated 17 Sep 2026

How each value is collected: methodology. Why tools get no overall score: our reasoning.