Plausible vs Statable

What the numbers say

The two price ladders are the same ladder. Nine dollars at 10,000, nineteen at 100,000, twenty-nine at 200,000, forty-nine at 500,000, sixty-nine at a million, eighty-nine at two, a hundred and twenty-nine at five, a hundred and sixty-nine at ten million — the same figure at all eight steps, in the same currency, both excluding VAT. Comparing these two on price alone answers nothing.

They also count the same way. Both add custom events to pageviews, and both add them across every site in the account rather than per site, so a site that tags several actions per visit climbs both ladders at the same speed. Where they differ is what a step buys. Plausible’s nine dollars is the Starter plan: one website, one team member, no funnels, no custom properties, three years of history. Its funnels, user journeys, custom properties, ecommerce revenue and Stats API belong to Business, and the number of sites is capped on every tier — one, three, ten. Statable’s nine dollars is the whole product: every feature on every step, an unlimited number of websites, and data retention its pricing page describes as permanent.

That makes the choice a shape question rather than a price question. One site with growing traffic pays the same on both. Fifteen small sites in one account hit Plausible’s site cap long before any traffic limit, and hit nothing on Statable. A single site that needs funnels pays Plausible’s Business ladder and Statable’s ordinary one.

The table above shows the rest of the asymmetry. Plausible publishes its source code and can be self-hosted, with the Community Edition leaving out funnels, journeys, ecommerce goals and the Sites API; Statable is a hosted service only. Plausible sends email and Slack reports and connects Search Console; Statable does neither. Both keep data in the EU — Germany and the Netherlands respectively — and both scripts weigh close to two and a half kilobytes.

One row deserves reading carefully, because the two vendors describe the same mechanism differently. Both build a visitor identifier by hashing the IP address, the browser string and the site, and both change it daily. Plausible states that the salt is random and is deleted every 24 hours, and on that basis says it holds no personal data. Statable states that the key is a permanent secret and the calendar date is what changes, and on that basis calls its data pseudonymous and says the GDPR still applies to it. The mechanisms are close; the claims the two vendors are willing to make are not.

Who picks which

Plausible fits a site that wants open code, the option to run it on its own server, reports arriving by email and Slack, and a Search Console connection — and whose owner is content with one or three sites at the lower steps.

Statable fits an account with many sites, or one that needs funnels and custom properties without moving up a tier: the cap on websites does not exist and no feature is gated. In exchange there is no source code to read, no self-hosted option, no email or Slack reports, and several platform guides the other vendor has written are missing, including Shopify.

Questions and answers

Is one of them cheaper?

Not at any published step — the two ladders carry the same eight prices. The answer changes only when you count what you need: more than one site, or funnels, moves Plausible up a tier while Statable stays on the same step. Both discount annual billing by roughly a fifth.

Can I move my data from one to the other?

Plausible exports a ZIP of CSV files and offers a Google Analytics import; Statable offers a Google Analytics 4 import and an export this directory records as partial. Neither vendor documents an importer for the other, so plan a migration as a period of running both, not as a one-click move.

Which one can I run on my own server?

Plausible. Its Community Edition is Docker Compose with PostgreSQL and ClickHouse, released twice a year, without funnels, user journeys, ecommerce revenue goals and the Sites API. Statable is sold only as a hosted service. The open source and self-hosted list shows the alternatives if self-hosting is the deciding factor.