Fathom Analytics vs Statable

What the numbers say

Both are hosted, closed-source, cookie-free counters with scripts of about two kilobytes, and both are sold by traffic. The ladders start in different places, and which one is cheaper depends entirely on how much traffic you have.

Fathom’s first step is fifteen dollars a month and already covers 100,000 pageviews and up to fifty websites. Statable’s first step is nine dollars and covers 10,000, with 100,000 costing nineteen. So a small site pays less on Statable, a site at a hundred thousand pays less on Fathom, and an account with dozens of small sites is cheap on either — Fathom includes fifty of them at the entry price, Statable does not count sites at all.

The allowance is counted differently in one respect worth checking against your own setup: Statable adds custom events to pageviews in the same total, so tagged actions consume the plan. Read each vendor’s current pricing page before planning around a number here; both were checked on 17 September 2026, and ladders move.

Where the data sits is the clearest split. Statable runs on EU servers in the Netherlands. Fathom is a US company that routes and anonymises EU traffic through EU infrastructure before storing it in the United States — which is why this directory records EU hosting for it as partial rather than yes. If your requirement is written as “data stays in the EU”, that difference is the answer on its own.

The feature tables differ in both directions. Fathom sends email digests and reads more site-builder platforms in its own guides, including Shopify, which Statable does not document. Statable has funnels on its cheapest plan, which Fathom does not offer at all, plus an unlimited number of sites and data retention its pricing page describes as permanent. Neither sends Slack alerts.

One row again repays a careful read. Fathom builds its visitor signature from the IP address, the browser string, the site identifier and a daily salt that rotates at midnight UTC, and states that no personal data is stored — while noting, unusually plainly, that rotating the salt is not the same as deleting the records already written. Statable builds the same kind of signature with a permanent secret key and the calendar date, and states that the result is pseudonymous and remains personal data. The tables show that as a yes for one and a no for the other; what stands behind those two words is a difference in what each vendor claims, not a large difference in mechanism.

Who picks which

Fathom fits an owner with a hundred thousand pageviews or several dozen small sites who wants email digests and ready-made guides for Shopify and the site builders, and for whom storage in the United States with EU-side anonymisation is acceptable.

Statable fits an owner who needs EU storage without qualification, or funnels without an upsell, or a very small site at the bottom of the ladder — and who does not need email reports.

Questions and answers

Which one is cheaper for my site?

Take your monthly pageviews and read the two ladders in the table above. Below roughly 50,000 the nine-dollar step wins; at 100,000 Fathom’s fifteen dollars beats nineteen; higher up the ladders cross again — compare the row for your volume rather than the starting price. If you tag many custom actions, add those to your pageview count first.

Can I move my data across?

Neither vendor documents an importer for the other. Both offer a Google Analytics import, so a move usually means running the new tool alongside the old one for a period and keeping the old export as the archive.

Do either of them need a consent banner?

Both vendors state that no banner is required for their analytics, and both record that as the vendor’s position on their cards. Whether that holds for your site depends on the rules where your visitors are and on everything else your pages load. This directory does not give legal advice; the EU-data list shows which tools pair that statement with storage inside the EU.