Tag: ppc

Digital Marketing

Microsoft Advertising Removes Max CPC From New Standalone Campaigns: Portfolio Bidding Keeps the Cap

Microsoft Advertising told advertisers by email on August 20 that Max CPC will no longer be available when creating new…

Aug 23, 2026 • 4 min read

Digital Marketing

Google Ads Holds Budget-Limited Campaigns to Their Targets: Its Own Forecasts Carry a Caveat Until August 31

Google Ads changes how budget-limited campaigns running Target CPA or Target ROAS behave starting today, August 17. A campaign that…

Aug 17, 2026 • 4 min read

AI

ChatGPT Ads Turns On Automatic Advanced Matching for Existing Pixels: Opt Out Before August 17

OpenAI emailed ChatGPT Ads advertisers during the week of August 3 with nine updates, one of which carries a hard…

Aug 8, 2026 • 4 min read

Digital Marketing

Google Ads Publishes GBRAID Offline Conversions Guide: The Click ID Has to Survive the Form

Google Ads has a new Help Center document, titled “Set up offline conversions using GBRAID.” The page describes GBRAID as…

Jul 31, 2026 • 4 min read