Tag: GA4

Web Analytics

Gemini UTM Tags Expose Hidden Clicks: AEM Telemetry Measured 2.1× the Referrer Count

Gemini tagged its outbound links with utm_source=gemini for 11 days in September, according to Cedric Huesler, and that let him…

Oct 20, 2026 • 4 min read

Web Analytics

Shopify GA4 Tracking Gains Four Events August 17: Only Purchase Has a Documented Dedup Key

Google told Shopify merchants by email that the Google & YouTube app will start sending four new events to GA4…

Aug 10, 2026 • 4 min read

Web Analytics

GA4 Adds “AI Assistant” Default Channel: ChatGPT, Gemini, and Copilot Traffic Now Breaks Out of Referral

Google Analytics 4 now has a dedicated bucket for traffic arriving from AI assistants. As of June 7, 2026, a…

Jun 19, 2026 • 3 min read

Web Analytics

GA4 Source Group Consolidates Attribution Mess: Facebook Variants, ChatGPT, and Perplexity Now Named Automatically

Google Analytics 4 has added a new dimension called Source Group, announced June 11, 2026 in the GA4 “What’s new”…

Jun 18, 2026 • 3 min read

Web Analytics

Google Makes Consent Mode the Only GA4 Ad-Data Switch: What Changes for Remarketing and Conversions

Google has changed how Google Analytics 4 hands advertising data to Google Ads. As of June 15, 2026, the Consent…

Jun 17, 2026 • 2 min read