Tag: attribution

E-commerce

Walmart Commerce Media Consolidates on Shared Tech: Purchase Data Becomes the Cross-Channel Attribution Currency

Walmart used its Cannes Lions keynote on June 22 to frame what it calls “the next era of global commerce…

Jun 29, 2026 • 4 min read

Web Analytics

GA4 Adds “AI Assistant” Default Channel: ChatGPT, Gemini, and Copilot Traffic Now Breaks Out of Referral

Google Analytics 4 now has a dedicated bucket for traffic arriving from AI assistants. As of June 7, 2026, a…

Jun 19, 2026 • 3 min read

Web Analytics

GA4 Source Group Consolidates Attribution Mess: Facebook Variants, ChatGPT, and Perplexity Now Named Automatically

Google Analytics 4 has added a new dimension called Source Group, announced June 11, 2026 in the GA4 “What’s new”…

Jun 18, 2026 • 3 min read