Web analytics guides

The three documented ways to get data out of Google Analytics 4, what each one can carry, and which parts of the record stop being available later.

What the regulation asks of a site that runs Google Analytics 4, what Google states about its own role and the data it holds, and what supervisory authorities have decided.

Which cookies Google Analytics 4 writes to a visitor's browser, how long they last, what the values are for, and what changes when a visitor declines.

What it takes to start counting visits to a site you own: choosing a tool, getting the code onto every page, confirming it works and reading the first reports.

Where each method collects from, what it can and cannot know, what running the server route costs, and why two sets of numbers from one site disagree.

What a Shopify store measures without any extra code, where those reports run out, and what it takes to add an analytics tool of your own.

What a Squarespace site measures without any extra code, which panels your plan includes, and what it takes to add an analytics tool of your own.

The numbers worth repeating every month, the comparisons that hold up, and the notes that let someone read the report a year from now.

What a Webflow site measures with the Analyze add-on, what it never sees, and what it takes to add an analytics tool of your own.

A plain account of what web analytics measures, how the records reach a tool, what the everyday terms mean and where the numbers stop.

What a Wix site measures without any extra code, where those reports run out, and what it takes to add an analytics tool of your own.

How a tracking tag reaches a WordPress site, which parts of it break during ordinary maintenance, and how to keep your own visits out of the reports.