Web Analytics
Why Your UTMs Aren’t Showing in GA4 (and How to Fix It)
You built the link, added the tracking, launched the campaign — and now Google Analytics 4 shows the traffic sitting…
• 9 min read
Web Analytics
Web Analytics
Data Manager API Adds a One-Call Audience Wipe: The Date Bound Is Optional
Google’s Data Manager API moved to version 1.8 on July 30, adding a new method to the IngestionService: audienceMembers.removeAll, which…
• 4 min read
Web Analytics
UTM Naming Conventions: A Standard Taxonomy for Teams
Open your GA4 acquisition report and there is a decent chance you will see “Facebook,” “facebook,” and “FB” sitting on…
• 8 min read
Web Analytics
Google Search Revenue Grows 17%: The Click Numbers Behind It Aren’t Verifiable
Google’s Search revenue climbed to $63.3 billion in the quarter ended June 30, up 17% year over year. That number…
• 4 min read
Web Analytics
Google Launches Ask Ad Manager: Gemini Agent for Publisher Ad-Ops That Diagnoses, Not Decides
Google launched Ask Ad Manager on June 18, a Gemini-powered conversational agent built directly into Google Ad Manager for publishers.…
• 4 min read
Web Analytics
Databricks CustomerLake Puts Audience Activation on Autopilot: What Analysts Need to Know
Databricks' agentic CDP fires audience activations at massive scale, which means consent, UTM hygiene, and attribution truth must be correct…
• 4 min read
Web Analytics
GA4 Adds “AI Assistant” Default Channel: ChatGPT, Gemini, and Copilot Traffic Now Breaks Out of Referral
Google Analytics 4 now has a dedicated bucket for traffic arriving from AI assistants. As of June 7, 2026, a…
• 3 min read
Web Analytics
GA4 Source Group Consolidates Attribution Mess: Facebook Variants, ChatGPT, and Perplexity Now Named Automatically
Google Analytics 4 has added a new dimension called Source Group, announced June 11, 2026 in the GA4 “What’s new”…
• 3 min read
Web Analytics
Google Makes Consent Mode the Only GA4 Ad-Data Switch: What Changes for Remarketing and Conversions
Google has changed how Google Analytics 4 hands advertising data to Google Ads. As of June 15, 2026, the Consent…
• 2 min read
Web Analytics
GA4 UTM Tracking: Setting Up Campaign Parameters in Google Analytics 4
Google Analytics 4 receives UTM parameters from every tagged URL—but the way it processes, stores, and surfaces that data differs…
• 6 min read