Instagram has officially reached 3 billion monthly active users and is testing one of its most significant layout transformations—converting Reels into the primary feed experience. For select users in India, the app now opens directly to Reels with Stories positioned at the top, representing Meta’s strategic pivot toward short-form video dominance. The platform has simultaneously introduced unprecedented user control over recommendations through a new “Your Algorithm” panel displaying personalized topic interests with manual add/remove capabilities.
The enhanced recommendation system enables users to preview example videos before committing to topic preferences, marking one of Meta’s most transparent algorithm tools to date. Additionally, Watch History for Reels now allows users to revisit previously watched content through sortable, searchable archives organized by date range or specific creator, providing second-chance visibility opportunities for creators and branded content. The redesigned bottom navigation bar accelerates transitions between Reels, main feed, and DM functionality while maintaining interface consistency across devices.
Instagram algorithm and navigation enhancements include:
- Reel-first feed experience prioritizing short-form video content across primary user interface layouts
- Your Algorithm panel providing transparent topic breakdowns with granular add/remove functionality for customized feeds
- Watch History feature enabling sorted, dated, and creator-filtered Reel discovery for users and content revisitation
- Enhanced Creator Marketplace streamlining influencer deal connections through simplified partnership procurement
- PG-13 content filters for users under 18 limiting exposure to mature material while preserving mild humor and language
The milestone establishes Instagram as dominant social platform serving 3 billion daily decision-makers while maintaining competitive parity with TikTok through strategic short-form video prioritization and transparency-driven algorithm controls.