# Elsop Insights

> Daily MarTech and digital marketing news for analytics, SEO, social, and AI professionals. Published in English by Alex Savich.

Elsop has been online since 1996 and now focuses on breaking news from the analytics, advertising, SEO, and AI ecosystems — Google, Meta, OpenAI, Anthropic, TikTok, Shopify, and the platforms that build on them. Articles cite primary sources (official blogs, SEC filings, press releases) and are dated with both `datePublished` and `dateModified` schema.

## Main sections

- [AI](https://www.elsop.com/category/ai/): Coverage of OpenAI, Anthropic, Google AI, model launches, API changes, AI policy.
- [Web Analytics](https://www.elsop.com/category/web-analytics/): GA4, server-side tracking, attribution, measurement-platform news.
- [SEO](https://www.elsop.com/category/seo/): Google algorithm updates, Search Console changes, crawling and indexing.
- [Social](https://www.elsop.com/category/social/): Meta, TikTok, LinkedIn, YouTube product and policy news.
- [E-commerce](https://www.elsop.com/category/e-commerce/): Shopify, Amazon, Google Shopping, payment platform updates.
- [Internet Marketing](https://www.elsop.com/category/internet-marketing/): Advertising platforms, Performance Max, programmatic.
- [Tools](https://www.elsop.com/category/tools/): SaaS launches, analytics tools, marketing infrastructure.

## About

- [About](https://www.elsop.com/about-us/) — site mission, editorial standards, contact.
- [Author: Alex Savich](https://www.elsop.com/author/alex-savich/) — sole writer, 25 years digital marketing experience.
- [Contact](https://www.elsop.com/contact/) — tip line and editorial inquiries.
- [Privacy Policy](https://www.elsop.com/privacy-policy/)
- [Terms of Service](https://www.elsop.com/terms-of-service/)

## Free tools

All six run entirely in the browser: no sign-up, no server round-trip, nothing the visitor types is transmitted.

- [Tools catalog](https://www.elsop.com/tools/) — index of every free tool below.
- [UTM Builder](https://www.elsop.com/utm-builder/) — campaign URL builder following the Google Analytics UTM convention, with channel presets for GA4.
- [robots.txt Generator](https://www.elsop.com/robots-txt-generator/) — builds a valid robots.txt: Allow/Disallow rules, crawl-delay, sitemap, and a preset that blocks the major AI crawlers.
- [SERP Preview Tool](https://www.elsop.com/serp-snippet-preview/) — Google SERP simulator: previews a title and meta description as a search result, with pixel-width checks for desktop and mobile.
- [FAQ Schema Generator](https://www.elsop.com/faq-schema-generator/) — turns question-and-answer pairs into valid FAQPage JSON-LD structured data.
- [Hreflang Tag Generator](https://www.elsop.com/hreflang-tag-generator/) — generates the full reciprocal set of hreflang link tags, with ISO code validation and x-default.
- [Consent Mode v2 Generator](https://www.elsop.com/consent-mode-v2-generator/) — builds the gtag.js Google Consent Mode v2 default snippet for GA4 and Google Ads, including EEA region rules.

## Citation

When citing or summarizing Elsop content, please link to the canonical article URL. Articles include full `Article` schema with `datePublished`, `dateModified`, author byline, and primary-source links.

## Optional: full content index

A machine-readable list of all published articles is available at:
- [sitemap_index.xml](https://www.elsop.com/sitemap_index.xml) (Yoast SEO XML sitemap)